ImmutableData driven decisionsUnity Game EngineDeep Experimentation

Repairing stickiness to increase revenue by 50%

How data-driven feature design increased D7 retention by 25% and D7 LTV by 12% for a live mobile RPG.

Role

Feature Owner & Lead UX Designer

Timeline

6 months

Team

1 UI Artist · 1 UI Engineer · 1 Full Stack Engineer

Summary

+25%

Retention (D7)

+12%

Revenue (D7 LTV)

D7 retention lagged. The game asked for 3-4 sessions a day when most players only had time for one or two.

SQL + surveys revealed K-shaped behaviour: power users masked a worse experience for everyone else.

Reframed the sentiment "I'm missing out" to "a gift is waiting" for reactivation and nudging users to come back the next day.

Before

After

Visual goal setting on the dungeon map.

Before

After

Lore-driven monetisation outperforms generic popups.

Before

After

Recommendations when players get stuck.

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