Increasing D7 Retention by 25% through Data-Driven UX and Feature Design
For video games, D7 retention is a make or break metric because it signals if your game has product market fit or not. It measures if a player comes back after 7 days from the first time they played the game.
Guild of Guardians was below industry benchmarks for D7 retention when compared to other similar products, but not low enough to consider the game a failure. This was an opportunity for improvements.
I analysed data and hypothesised what specific issues were causing users to stop playing within the first 7 days, took ownership and accountability for end-to-end delivery of team alignment, design, handoff, and even project management to hit objective key results and lift up retention.
This work spans over 2025 and was shipped in multiple releases over 6 months.
Releasing Rocksmith+ to 1 million users for on 5 Platforms with 1 UI system
Rocksmith, one of the world's oldest and most reputable guitar learning experiences, was coming to mobile in its latest version dubbed Rocksmith+ after spending 15 years on PC and game consoles. But the game wasn’t built ground up for mobile with responsive UI and touch controls.
I lead a 2 year long effort to make key changes to the UI, the interactions, and at some points to the core graphics and UI codebase, to make sure that Rocksmith’s debut on mobile is as polished and accessible as its PC and game console counterpart. With critical changes made for the sake of mobile usability, I handled additional responsibilities of making sure these changes translated well across the console (PS5 and Xbox Series X) user experience. This was Ubisoft’s first truly multiplatform game built using their proprietary Snowdrop engine that would become the solution for all their multiplatform games.
This work spans over 2020-2022 and the project was shipped in 2022.
Savings hours of project management work with AI Agents in Slack
I personally championed adoption of AI technologies for project management within the Guild of Guardians design team and implemented an AI agent to assist with information distribution. This significantly increased communication quality and the delivery velocity of the design team.